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i-SOCIAL – with your man DENNIS ‘Da Menace’

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i-SOCIAL – with your man DENNIS ‘Da Menace’

So with all the technology advancement and our arrival in the ‘information age’, the 21st century youth has come to adopt and accept a platform called SOCIAL MEDIA. To some it’s a mere platform, to others it’s an entire world in which they live and actualise all their fantasies. So what exactly is SOCIAL MEDIA? In this column we will explore the detail, delve into that ‘world’, analyse its benefits, determine its potential harm to society in general and in the process learn how to responsibly use this tool to probably improve our lives. We will start by first understanding what SOCIAL MEDIA actually is.

Social media

Social media are computer-mediated technologies that facilitate the creation and and built-in social media services currently available introduces challenges of definition; however, there are some common features.

  1. Social media are interactive Web 2.0Internet-based applications.
  2. User-generated content, such as text posts or comments, digital photosor videos, and data generated through all online interactions, is the lifeblood of social media.
  3. Users create service-specific profiles for the website or appthat are designed and maintained by the social media organization.
  4. Social media facilitate the development of online social networksby connecting a user’s profile with those of other individuals or groups.

Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals.Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, each, frequency, interactivity, usability, immediacy, and permanence. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Baidu TiebaFacebook (and its associated Facebook Messenger), GabGoogle+, MySpace, InstagramLinkedInPinterestTumblrTwitterViberVKWeChatWeiboWhatsAppWikiaSnapchat and YouTube. These social media websites have more than 100,000,000 registered users.

 

Next week we will hit the streets of Ghana to determine whether users of SOCIAL MEDIA actually know what it is. Don’t miss our voice pop. Trust me, it will be fun

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